Smart Tagged Baggage Service
Samsung has taken a major step forward in smart travel innovation with the launch of its Smart Tagged Baggage Service, introduced in partnership with Turkish Airlines. The new service aims to eliminate one of the biggest headaches for air travelers—lost or delayed luggage—by combining Samsung’s SmartThings Find technology with Turkish Airlines’ baggage management system. This collaboration marks a powerful shift in how airlines and passengers handle baggage tracking, offering peace of mind through real-time location updates.
Announced on December 1, the partnership is designed to enhance the travel experience for millions of passengers by allowing them to track their bags more accurately and efficiently. As the aviation industry increasingly embraces digital solutions, Samsung and Turkish Airlines are positioning themselves as leaders in passenger-focused technology.
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How the Smart Tagged Baggage Service Works
The system is simple but highly effective. To use the Smart Tagged Baggage Service, travelers place a Galaxy SmartTag inside their suitcase before checking it in. A SmartTag is a small tracking device that connects to Samsung’s SmartThings ecosystem and provides constant updates on its location.
If a passenger’s luggage goes missing or is delayed, they can file a lost baggage report with Turkish Airlines and include a direct link to the SmartTag’s location data. This allows airline staff to view real-time updates through SmartThings Find, dramatically speeding up the process of locating and recovering the missing baggage.
Samsung has also introduced a helpful feature in the SmartThings Find app: Change Device Image. Travelers can upload an actual photo of their luggage, helping airline staff instantly identify the right bag during the recovery process. This reduces confusion and ensures that the correct luggage is returned to the passenger without delay.
The Technology Behind SmartThings Find
At the heart of this service is Samsung’s SmartThings Find platform, which uses a combination of Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technology. BLE enables power-efficient tracking, while UWB—found in some Samsung Galaxy devices—provides highly precise location accuracy.
What makes the system especially powerful is its massive global support network. SmartThings Find leverages a crowdsourced network of 700 million+ Galaxy devices. When a SmartTag comes near any Galaxy device in the network, the location is securely updated, even if the bag is far away from the owner. This ensures effective tracking whether the luggage is at the airport, in transit, or mistakenly placed on another flight.
For travelers, this means they can locate their bags even when they are not within Bluetooth range—a major advantage over traditional tracking technologies that rely solely on airport systems.
Why the Service Matters to Passengers
Lost luggage is one of the most stressful situations travelers face. Even with advanced baggage handling systems, mishandling can still occur during tight connections, high-traffic travel seasons, or manual loading errors. Samsung’s Smart Tagged Baggage Service offers several major benefits:
1. Real-Time Tracking
Passengers gain direct visibility into where their luggage is—even when airline systems have not yet located it.
2. Faster Recovery Times
Turkish Airlines can quickly assess the location of the bag using shared SmartTag data, reducing the time it takes to reunite passengers with their belongings.
3. Better Identification
Uploading a photo helps eliminate mistakes and speeds up verification.
4. Reduced Travel Stress
Knowing where your luggage is at all times brings much-needed peace of mind during travel.
This service is especially useful for international travelers, frequent flyers, and people carrying valuable or fragile items in their bags.
How Turkish Airlines Benefits
Turkish Airlines, known for its commitment to digital transformation, gains multiple advantages through this collaboration:
1. Enhanced Operational Efficiency
Access to live location data helps staff work more efficiently, reducing manual searching and miscommunication.
2. Improved Passenger Satisfaction
Fast baggage recovery directly contributes to a better overall travel experience.
3. Innovation and Industry Leadership
By being the first airline to launch this service, Turkish Airlines sets a new benchmark for customer-centric travel technology.
4. Potential for Expanded Use Cases
The airline has plans to explore SmartThings technology for other services, such as asset tracking, airport operations, and improved passenger services.
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Official Statements Highlight the Vision
Samsung’s Executive Vice President and Head of SmartThings, Jaeyeon Jung, expressed excitement about expanding SmartThings Find through global partnerships. He emphasized that the goal is to help customers stay connected and confident wherever they travel.
Turkish Airlines’ Chief Information Technologies Officer, Kerem Kızıltunç, highlighted the airline’s ongoing digitalization journey. He stated that integrating Samsung’s cutting-edge technology aligns with their mission to enhance guest satisfaction and modernize airline operations.
Both leaders emphasized long-term cooperation to bring AI-powered solutions into the aviation sector.
Expansion Plans: More Airlines to Join Soon
Samsung confirmed that Turkish Airlines is only the first partner. More airlines are expected to adopt the Smart Tagged Baggage Service in the coming months and years. This expansion could eventually lead to a global smart baggage network, making SmartTags a travel essential for billions of passengers worldwide.
As the partnership grows, Samsung and Turkish Airlines also plan to explore other travel-focused innovations involving AI, automation, and smart connectivity.
Conclusion
The launch of Samsung’s Smart Tagged Baggage Service marks a major milestone in modern travel. By combining the precision of SmartThings Find with Turkish Airlines’ luggage operations, travelers now have greater control and visibility over their belongings. The collaboration not only reduces stress and improves efficiency but also sets a new technological standard for the aviation industry.
With future expansions planned, this service could transform how the world handles travel, giving passengers confidence, convenience, and cutting-edge tracking features wherever they go.
