Punjab E-Bus Marketing Row and Electric Bus Plan 2025

The Punjab Electric Bus Project 2025 continues to be one of the most ambitious public transport reforms in the province’s history. However, the initiative recently came under public discussion after the Punjab Finance Department rejected a Rs. 1 billion request for “E-Bus Marketing”, submitted by the Transport & Mass Transit Department. While the government moves ahead with a massive rollout of electric buses, the rejected proposal has triggered a debate on budget prioritization, financial transparency, and the overall direction of Punjab’s modern transport vision.

Also Read: Punjab Free Wi-Fi Service Extends to 1,400 Public Spots

Punjab Electric Bus Project 2025

This article explains both the marketing budget controversy and the official launch of electric buses under CM Maryam Nawaz’s leadership, showing how Punjab aims to modernize its transportation network under strict financial discipline.

Punjab Finance Department Rejects Rs. 1 Billion Marketing Request

The Finance Department has categorically refused a request by the Transport Department seeking Rs. 1 billion for inauguration ceremonies and media campaigns for e-bus and depot projects. The proposal was termed “highly inflated, unnecessary, and lacking a cost breakdown.”

Existing Funds Already Allocated

The FD highlighted that it had already released Rs. 5.7 billion to construct bus depots in Bahawalpur and Faisalabad based on recommendations from the Planning & Development (P&D) Department. Within this allocation:

• Rs. 99 million was placed under the “Others (A05270)” category

• These funds are sufficient for inaugurations, events, and related activities

The Finance Department reminded the Transport Department to utilize this existing allocation instead of requesting a massive additional amount.

DGPR Already Has Rs. 1.6 Billion for Publicity

The FD further stated that the Directorate General of Public Relations (DGPR) already has a Rs. 1.6 billion budget under Advertising & Publicity (A03907). The Transport Department was instructed to:

• Coordinate all media campaigns through DGPR

• Avoid duplicating expenditure on publicity

• Ensure proper financial management in line with IMF commitments

Punjab Under Strict IMF Spending Limits

Punjab is currently experiencing financial pressure due to:

• IMF-mandated spending ceilings

• Large-scale flood-relief requirements

• Rs. 1.7 billion already released to PDMA for disaster management

Given these challenges, the FD called the Rs. 1 billion marketing request excessive and unjustified.

CM Maryam Nawaz Unveils Punjab Electric Bus Project 2025

While the marketing budget was dismissed, the Punjab government is fully committed to the Punjab Electric Bus Project 2025, a core component of the CM Maryam Dastak Program. This project aims to revolutionize public transport with eco-friendly, modern, and accessible buses.

Also Read: Drones Boost Traffic Law Enforcement in Islamabad

1,500 Electric Buses for Major Cities

The government has announced the rollout of 1,500 electric buses across:

• Lahore

• Gujranwala

• Faisalabad

These buses will bring a cleaner, safer, and more affordable travel experience for all residents. They are expected to significantly reduce air pollution while improving traffic flow and urban mobility.

Modern Features of Punjab’s New Electric Buses

The Punjab Electric Bus Project 2025 focuses on passenger comfort, tech integration, and inclusivity. Each bus includes:

Comfort and Accessibility

• Seating for 30+ passengers, total capacity of 80+

• Soft seats and spacious interiors

• Non-slip flooring

• Wheelchair ramps

• Reserved seats for women, disabled persons, and senior citizens

Technology and Smart Transport

• Free Wi-Fi

• USB charging ports

• Real-time GPS tracking

• Upcoming mobile app for route and arrival updates

Safety and Surveillance

• High-quality CCTV cameras

• Live monitoring via central control rooms

• Emergency alert system inside buses

These features show that Punjab is moving toward an integrated smart public transport system.

Fares Fixed at an Affordable Rs. 20 Per Ride

The Punjab government has announced that the electric buses will operate at a subsidized fare of Rs. 20, ensuring affordability for students, office workers, and daily commuters. This is part of CM Maryam Nawaz’s goal to provide dignified, safe, and low-cost mobility.

Punjab Approves Rs. 1 Billion for E-Bus Depots and Bus Stops

While the marketing request was rejected, the Punjab government approved a separate Rs. 1 billion grant for developing and rebuilding:

• Electric bus depots

• Modernized bus stops

• Charging infrastructure

This infrastructure investment is essential for the successful rollout of the electric bus fleet.

Why This Fund Was Approved

• It addresses core transport infrastructure, not publicity

• Improves long-term operational capacity

• Supports a sustainable transport model

• Directly impacts commuter experience

The government’s decision reflects a shift toward practical development instead of media-focused spending.

Environmental and Urban Benefits

The Punjab Electric Bus Project 2025 is designed to produce several long-term benefits:

Reduced Pollution

Electric buses release zero tailpipe emissions, improving air quality in smog-affected cities.

Also Read: Pakistan’s SBP Forex Reserves Rise to $14.58bn Before IMF Boost

Lower Fuel Costs

Electricity is cheaper than imported diesel, reducing Punjab’s fuel burden.

Sustainable Transport

The initiative aligns with global climate goals and Pakistan’s environmental commitments.

Balancing Reform With Financial Responsibility

The recent budget decisions show that Punjab is adopting a balanced approach:

• Approving essential spending: depots, bus stops, charging stations

• Rejecting excessive costs: Rs. 1 billion marketing request

• Maintaining fiscal discipline: IMF limits, flood-relief expenses

The result is a more transparent, accountable, and citizen-focused transport policy.

Conclusion

The Punjab Electric Bus Project 2025 marks a major step toward green, affordable, and modern transportation. While the government rejected a costly marketing proposal, it continues to fund essential infrastructure and expand eco-friendly transport across the province. With 1,500 electric buses, smart technology features, inclusive design, and a Rs. 20 fare, Punjab is moving toward a cleaner and more efficient urban mobility system.

This combination of financial responsibility and technological advancement positions Punjab as a leader in sustainable transport development in Pakistan.