FIFA World Cup 2026 Mascots

The global football community has been buzzing with excitement as FIFA officially unveiled the three FIFA World Cup 2026 Mascots—a vibrant, culturally rich trio representing the host nations of Canada, Mexico and the United States. Maple the Moose, Zayu the Jaguar and Clutch the Bald Eagle symbolize unity, diversity and the high-energy spirit of the world’s biggest sporting event.

Set to take place across North America from 11 June to 19 July 2026, the tournament will feature 48 teams for the first time. The introduction of these mascots signals a powerful new chapter for fan engagement, storytelling and global branding.

A New Generation of Mascots: Who Are Maple, Zayu and Clutch?

Maple the Moose – Canada’s Proud & Creative Goalkeeper

Representing Canada, Maple the Moose stands tall as a symbol of friendliness, creativity and leadership. Wearing Canada’s red home kit and taking on the role of goalkeeper, Maple’s character draws from Canadian street culture, music and artistic expression. His playful personality and calm determination reflect the warm, welcoming spirit Canadians are known for.

Canada’s inclusion in the trio highlights its growing influence in the world of football, and Maple will be essential in connecting with younger fans both on and off the field.

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Zayu the Jaguar – Mexico’s Agile & Fearless Striker

Zayu the Jaguar brings speed, sharp instincts and cultural depth to the trio. Clothed in Mexico’s iconic green home strip, Zayu plays as a striker—a position that reflects agility, intelligence and attacking flair. The jaguar holds powerful symbolism in ancient Mexican civilizations, representing bravery, mysticism and resilience.

This mascot captures Mexico’s rich heritage, its passionate football culture and the electrifying atmosphere Mexican fans bring to every tournament. Zayu is expected to be one of the most popular mascots, especially among young enthusiasts and gamers.

Clutch the Bald Eagle – USA’s Adventurous Midfielder

Clutch the Bald Eagle stands proudly for the United States, dressed in the country’s blue away kit and assigned the position of midfielder. The bald eagle is one of the strongest symbols of American identity, representing freedom, ambition and boldness.

Clutch’s personality—adventurous, optimistic and unifying—mirrors the energy and diversity of the U.S. With the nation hosting the majority of the tournament’s matches, Clutch is set to be at the center of countless fan interactions, promotional events and digital campaigns.

Uniting Three Nations: The Purpose Behind the Mascot Trio

FIFA designed the mascots to be more than just visual figures. They embody:

• Unity across three countries

• Connection with global youth culture

• Celebration of heritage and diversity

• Representation of football’s universal passion

FIFA President Gianni Infantino described the trio as joyful, energetic and central to creating an unforgettable fan experience. He emphasized that Maple, Zayu and Clutch will play a major role in building the emotional and cultural identity of the tournament.

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Mascots Entering the Digital Age

For the first time in FIFA history, official World Cup mascots will be fully playable characters in a licensed video game. This move demonstrates FIFA’s commitment to engaging younger, digital-first audiences.

FIFA Heroes – A New Gaming Experience

Launching in 2026, FIFA Heroes is a fast-paced, arcade-style five-a-side football game developed by ENVER in partnership with Solace. It will allow players to build squads featuring:

• Maple, Zayu and Clutch

• Previous FIFA mascots

• Legendary footballers

• Popular fictional characters from TV and films

The game will be available on Android, iOS, Nintendo Switch, PlayStation and Xbox.

Roblox: FIFA Super League Soccer

In collaboration with Gamefam, FIFA will also introduce mascot challenges on Roblox. Young fans will be able to:

• Complete quests inspired by the mascots

• Unlock special in-game rewards

• Experience interactive football adventures

This digital strategy is expected to play a massive role in global fan outreach.

Merchandise and Global Branding

Mascot shirts, toys, collectibles and accessories will be available on FIFAStore.com. With the three characters carrying distinct cultural themes, merchandising opportunities are expected to be some of the most successful in World Cup history.

Fans worldwide will see Maple, Zayu and Clutch appear:

• In stadiums

• On broadcast graphics

• During live fan events

• In promotional campaigns

• Across digital platforms

The trio is designed to be instantly recognizable, memorable and emotionally engaging.

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The Road to FIFA World Cup 2026 Mascots

As preparations for the tournament continue, the mascots will take center stage in global marketing efforts. With 48 teams, expanded host cities and record-breaking stadium capacities, the 2026 World Cup promises to be the biggest and boldest edition yet.

The mascots symbolize the heart of the event:

• Maple – creativity and leadership

• Zayu – heritage and agility

• Clutch – adventure and unity

Together, they illustrate the shared spirit of North America and the universal love for the beautiful game.

Conclusion

The unveiling of FIFA World Cup 2026 Mascots marks a powerful milestone in the countdown to the historic tournament. Maple, Zayu and Clutch bring personality, culture and modern digital flair to the world stage. They are more than mascots—they are storytellers, entertainers and global ambassadors for football.

As excitement builds across Canada, Mexico and the United States, fans can expect these vibrant characters to lead the celebrations, connect with youth worldwide and elevate the World Cup experience like never before.