Apple Retail Store Pakistan
Air Link Communications, one of Pakistan’s leading smartphone manufacturers and distributors, has announced a major expansion that is set to reshape the country’s technology retail landscape. The company revealed plans to open Pakistan’s first-ever Apple retail store by the end of 2025, a development that marks a significant milestone for both Apple users and the broader tech market in Pakistan. Alongside the Apple outlet, Air Link also confirmed the launch of a Xiaomi retail store, as well as new manufacturing initiatives aimed at strengthening its presence in the electronics sector.
The announcement came during the company’s corporate briefing session held on Thursday, with reports shared by Topline Securities. This strategic move reflects Air Link’s commitment to bringing premium global brands closer to Pakistani consumers and expanding its role in the country’s rapidly growing technology ecosystem.
First Apple Retail Store in Pakistan: A Major Milestone
Despite Apple’s massive user base in Pakistan, the country has never had an official Apple retail store. Consumers rely heavily on third-party retailers, online sellers, or regional stores in Dubai and Singapore to access Apple devices. Air Link’s new initiative will change that by opening the first-ever official Apple retail outlet within Pakistan’s borders.
The Apple store is expected to offer the complete portfolio of Apple products, including:
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iPhones
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iPads
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MacBooks
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Apple Watches
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AirPods and accessories
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Apple-certified repair and support
This development comes after Air Link’s partnership with GNEXT Technologies, Apple’s authorized distributor for Pakistan. As the premium partner, Air Link aims to improve availability, control pricing disparities, reduce counterfeit product circulation, and ensure customers receive verified Apple warranties and after-sales support.
Xiaomi Store to Open at Dolmen Mall Lahore
In addition to the Apple retail outlet, Air Link also announced the launch of a new Xiaomi retail store at Dolmen Mall in Lahore, one of the country’s busiest shopping destinations. Xiaomi has a strong presence in Pakistan due to its competitive pricing and innovation-driven devices. With this dedicated store, Air Link intends to further boost Xiaomi’s accessibility and strengthen its overall retail network.
The Xiaomi outlet will feature:
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Xiaomi smartphones
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Smart home devices
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Laptops and tablets
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Wearables and accessories
This reflects Air Link’s ambition to become a multi-brand premium retail hub catering to diverse customer segments.
Acer Laptop Project: 10,000 Units Coming by November 2025
Another notable announcement from the corporate briefing was Air Link’s entry into the laptop market through a partnership with Acer. The company expects to receive its first shipment of 10,000 Acer laptops by November 2025, which will be introduced as part of a pilot project in Pakistan.
If the pilot proves successful, Air Link has plans to begin local manufacturing of Acer laptops—an important step that could help reduce prices, create employment opportunities, and support Pakistan’s broader ambitions for tech manufacturing.
Local assembly of laptops could also reduce reliance on imports, potentially saving foreign exchange and contributing to the national digitalization agenda.
Air Link Launches New Subsidiary: ZEXO Technologies
As part of its aggressive expansion strategy, Air Link Communication Limited has established a new fully owned subsidiary named ZEXO Technologies (Private) Limited. The decision was approved during the company’s board meeting held on December 1, 2025, with a notification issued to the Pakistan Stock Exchange (PSX).
Air Link will invest Rs. 200 million in ZEXO Technologies, dividing the investment into 20 million ordinary shares of Rs. 10 each.
ZEXO Technologies will focus on a wide range of activities, including:
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Manufacturing of smartphones and laptops
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Import and export of technology products
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Retail and wholesale distribution
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E-commerce operations
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Production of accessories and electronics
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Home appliance imports and retailing
With this new subsidiary, Air Link aims to diversify its product portfolio and strengthen its foothold in multiple tech segments. From mobile devices to computing products and home appliances, ZEXO positions the company as a major player in Pakistan’s growing electronics industry.
Impact on Pakistan’s Tech Market
Air Link’s announcements come at a time when Pakistan’s technology market is experiencing rapid growth. Consumer demand for premium devices, digital services, and smart electronics has surged, especially among younger and urban populations. The launch of Pakistan’s first Apple retail store will not only improve access but also enhance consumer trust by offering authentic products and official warranties.
The expansion also reflects a wider trend: international brands increasingly view Pakistan as a promising market with strong potential. Air Link’s ability to bring Apple, Xiaomi, Acer, and other brands under one ecosystem showcases its growing influence.
Moreover, the company’s investment in local manufacturing aligns with government priorities aimed at boosting tech production, reducing imports, and strengthening the local economy.
Conclusion
Air Link Communications is embarking on one of the most ambitious expansions in Pakistan’s tech history. From introducing the country’s first official Apple retail store to launching a Xiaomi outlet, partnering with Acer for laptop production, and creating a new subsidiary—ZEXO Technologies—the company is positioning itself as a dominant force in the market.
These developments will not only enhance consumer access to global brands but also contribute to Pakistan’s technological growth, job creation, and manufacturing capabilities. As the first Apple retail store gears up for launch by the end of 2025, the country’s tech landscape is set for a transformative shift.
